About the event
Unlock the Power of Wellness Beauty to Drive Brand Growth
The beauty industry is evolving rapidly, with wellness now a driving force behind consumer choices. With the global wellness market reaching $1.8 trillion in 2024 (McKinsey), brands must rethink their strategies to stand out and achieve measurable results.
Join us for an exclusive session as we unveil key insights from our latest data brief on the wellness revolution in beauty. Learn how to build a wellness-first strategy, benchmark your brand’s performance, and optimize campaigns using AI-powered analytics. We’ll cover how to navigate fierce competition, identify high-impact strategies, and leverage data to measure success precisely. Discover how top beauty brands are staying ahead by using real-time insights to optimize marketing efforts and drive long-term growth.
Event Schedule
Meet the Speakers
Location
Soho Works
180 Strand, Temple, London WC2R 1EA
Soho Works
Thursday, June 26th | 9 am
180 Strand, Temple, London WC2R 1EA
About Launchmetrics
Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data, and insights they need to connect strategy with execution.
Its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI, and benchmark brand performance, enabling brands to build a successful marketing strategy, all in one place.
Alison Bringé
Chief Marketing Officer
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi's School of Management.
Coffee and Breakfast Bites
9:30 am
9:00 am
Report Presentation:
The Wellness Beauty Boom: Adapting Your Marketing Strategy for Conscious Consumers
9:30 am
9:30 am
Panel Discussion
10:00 am
Coffee and Networking
10:30 am
9:00 am
9:30 am
10:00 am
10:30 am
Coffee and Breakfast Bites
Report Presentation:
The Wellness Beauty Boom: Adapting Your Marketing Strategy for Conscious Consumers
Panel Discussion
Coffee and Networking
Zofia Zwieglinska
International Fashion Reporter
Zofia Zwieglinska is the international fashion reporter at Glossy, a U.S beauty & fashion business publication. Her work is focused on covering fashion business news in Europe and beyond as well as innovation and sustainability. She has previously written for The Times, ELLE UK and WWD.
Dr. Maryam Zamani
Founder
Dr. Maryam Zamani is a London-based Oculoplastic Surgeon and Aesthetic Doctor with 20 years of international experience. Known for her meticulous technique and artistic eye, she founded MZ SKIN to merge high-performance skincare with luxury. Her King’s Road clinic, opened in 2021, is a leading destination for rejuvenation and home to the MZ SKIN headquarters, where she remains closely involved in innovation and patient care.
She completed her undergraduate studies at Georgetown University and medical training at George Washington University, becoming a board-certified Ophthalmologist and faculty member. She later specialised in Oculoplastics at Imperial College and Chelsea Westminster, with dermatology training at Cardiff University.
Anna Marcovici
GM EMEA
Anna Marcovici is the EMEA at Westman Atelier, bringing a wealth of experience, with a robust skill set across Cosmetics, Fragrance, Beauty, Skin Care, Luxury Goods and more. Anna’s expertise has been built in previous roles at Manifesto Nutrition Ltd, Impact Beauty Group, FaceGym and Shiseido Group EMEA.
